CBSE Syllabus for Class 12 Business Studies

CBSE Syllabus for Class 12 Business Studies

Course Structure for Class XII Business Studies (2017-18)

	Units	Marks
Part A	Principles and Functions of Management
1	Nature and Significance of Management	16
2	Principles of Management
3	Business Environment
4	Planning	14
5	Organizing
6	Staffing	20
7	Directing
8	Controlling
Part B	Business Finance and Marketing
9	Financial Management	15
10	Financial Markets
11	Marketing Management	15
12	Consumer Protection
Part C	Project Work	20
	Total	100

Part A: Principles and Functions of Management

Unit I: Nature and Significance of Management

Management – concept, objectives and importance Concept includes meaning and features Management as Science, Art and Profession Levels of management Management functions – planning, organising, staffing, directing and controlling Coordination – concept, characteristics and importance

After going through this unit, the student/ learner would be able to: Understand the concept of management. Explain the meaning of ‘Effectiveness and Efficiency. Discuss the objectives of management. Describe the importance of management. Examine the nature of management as a science, art and profession. Understand the role of top, middle and lower levels of management Explain the functions of management Discuss the concept and characteristics of coordination. Explain the importance of coordination.

Unit 2: Principles of Management

Principles of Management – concept, nature and significance Fayol’s principles of management Taylor’s Scientific Management – principles and techniques

After going through this unit, the student/learner would be able to: Understand the concept of principles of management. Explain the significance of management principles. Discuss the principles of management developed by Fayot. Explain the principles and techniques of ‘Scientific Management’. Compare the contributions of Fayot and Taylor.

Unit 3: Business Environment

Business Environment – concept and importance Dimensions of Business Environment – Economic, Social, Technological, Political and Legal Impact of Government policy changes on business with special reference to liberalization, privatization and globalisation in India.

After going through this unit, the student/ learner would be able to: Understand the concept of ‘Business Environment’. Describe the importance of business environment. Describe the various dimensions of ‘Business Environment’. Examine the impact of government policy changes on business in India with reference to liberalisation, privatization and globalisation since 1991. Discuss the managerial response to changes in business environment.

Unit 4: Planning

Concept, importance and limitations Planning process Single use and Standing Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget and Programme.

After going through this unit, the student/ learner would be able to: Understand the concept of planning. Describe the importance of planning. Understand the limitations of planning. Describe the steps in the process of planning. Develop an understanding of single use and standing plans Describe objectives, policies, strategy, procedure, method, rule, budget and programme as types of plans.

Unit 5: Organising

Concept and importance. Organizing Process. Structure of organization – functional and divisional. Formal and informal organization. Delegation: concept, elements and importance. Decentralization: concept and importance.

After going through this unit, the student/ learner would be able to: Understand the concept of organizing as a structure and as a process. Explain the importance of organising. Describe the steps in the process of organising. Describe functional and divisional structures of organisation. Explain the advantages, disadvantages and suitability of functional and divisional structure. Understand the concept of formal and informal organisation. Discuss the advantages, disadvantages of formal and informal organisation. Understand the concept of delegation. Describe the elements of delegation. Appreciate the importance of Delegation. Understand the concept of decentralisation. Explain the importance of decentratisation. Differentiate between delegation and decentralisation.

Unit 6: Staffing

Concept and importance of staffing Staffing as a part of Human Resource Management Staffing process: Recruitment – sources; Selection – process Training and Development – Concept and importance. Methods of training- on the job and off the job- Induction training, vestibule training, apprenticeship training and internship training.

After going through this unit, the student/ learner would be able to: Understand the concept of staffing. Explain the importance of staffing. Understand the spicialised duties and activities performed by Human Resource Management Describe the steps in the process of staffing Understand the meaning of recruitment. Discuss the sources of recruitment. Explain the merits and demerits of internal and external sources of recruitment. Understand the meaning of selection. Describe the steps involved in the process of selection.

Unit 7: Directing

Concept and importance Elements of Directing Supervision – concept, functions of a supervisor; Motivation – Concept, Maslow’s hierarchy of needs; Financial and non-financial incentives; Leadership – concept, styles – authoritative, democratic and laissenz faire; Communication – concept, formal and informal communication; barriers to effective; communication, how to overcome the barriers.

After going through this unit, the student/ learner would be able to: Describe the concept of directing. Discuss the importance of directing Describe the four elements of directing Understand the concept of supervision. Discuss the functions performed by a supervisor. Understand the concept of motivation. Develop an understanding of Maslow’s Hierarchy of needs. Discuss the various financial and non-financial incentives. Understand the concept of leadership. Understand the various styles of leadership. Understand the concept of communication. Understand the elements of the communication process. Discuss the concept, merits and demerits of formal and informal communication. Discuss the various barriers to effective communication. Suggest measures to overcome barriers to communication.

Unit 8: Controlling

Concept, nature and importance Relationship between planning and controlling Steps in the process of control

After going through this unit, the student/learner would be able to: Understand the concept of controlling. Explain the importance of controlling. Describe the relationship between planning and controlling Discuss the steps in the process of controlling.

Part B: Business Finance and Marketing

Unit 9: Financial Management

Concept and objectives of financial management. Financial decisions: investment, financing and dividend and factors affecting. Financial planning – concept and importance. Capital Structure – concept and factors affecting. Fixed and Working Capital – concept and factors affecting their requirements.

After going through this unit, the student/learner would be able to: Understand the concept of financial management. Explain the role of financial management in an organisation. Discuss the objectives of financial management Discuss the three financial decisions and the factors affecting them. Describe the concept of financial planning and its objectives. Explain the importance of financial planning. Understand the concept of capital structure. Describe the factors determining the choice of an appropriate capital structure of a company. Understand the concept of fixed and working capital. Describe the factors determining the requirements of fixed and working capital.

Unit 10: Financial Markets

Financial Markets: concept and types. Money market and its instruments. Capital market and its types (primary and secondary). Stock Exchange – functions and training procedure. Securities and Exchange Board of India (SEBI) – objectives and functions.

After going through this unit, the student! learner would be able to: Understand the concept of financial market. Explain the functions of financial market. Understand capital market and money market as types of financial markets. Understand the concept of money market. Describe the various money market instruments. Discuss the concept of capital market. Explain primary and secondary markets as types of capital market. Differentiate between capital market and money market. Discuss the methods of floating new issues in the primary market. Distinguish between primary and secondary markets. Give the meaning of a stock exchange. Explain the functions of a stock exchange. Discuss the trading procedure in a stock exchange. Give the meaning of depository services and demat account as used in the trading procedure of securities. State the objectives of SEBI. Explain the functions of SEBI.

Unit 11: Marketing Management

Marketing – concept and functions. Marketing management philosophies. Marketing Mix – concept Product – concept, branding, labeling and packaging. Price – factors determining price. Physical distribution- concept, channels of distribution: types, choice of channels. Promotion -concept and elements; advertising- concept, role, objections against advertising, personal selling – concept and qualities of a good salesman, sales promotion – concept and techniques, public relations – concept and role.

After going through this unit, the student/learner would be able to: Understand the concept of setting, marketing. Explain the features of marketing. Distinguish between marketing and setting. Describe the concept of marketing management. Discuss the functions of marketing. Explain marketing management philosophies. Understand the concept of marketing mix. Describe the elements of marketing mix. Understand the concept of product as an element of marketing mix. Understand the concept of branding, labelling and packaging. Understand the concept of price as an element of marketing mix. Describe the factors determining price of a product. Understand the concept of physical distribution. Explain the components of physical distribution. Describe the various channels of distribution. Discuss the factors determining the choice of channels of distribution. Understand the concept of promotion as an element of marketing mix. Describe the elements of promotion mix. Understand the concept of advertising. Describe the rote of advertising. Examine the objections to advertising. Understand the concept of personal selling. Discuss the qualities of a good salesman. Understand the concept of sales promotion. Explain the commonly used techniques of sates promotion. Discuss the concept and role of public relations.

Unit 12: Consumer Protection

Concept and importance of consumer protection. Consumer Protection Act 1986 Meaning of consumer and consumer protection. Rights and responsibilities of consumers Who can file a complaint and against whom? Redressal machinery. Remedies available. Consumer awareness – Role of consumer organizations and Non-Governmental Organizations (NGOs).

After going through this unit, the student/ learner would be able to: Understand the concept of consumer protection. Describe the importance of consumer protection. Discuss the scope of Consumer Protection Act, 1986 Understand the concept of a consumer according to the Consumer protection Act 1986. Explain the consumer rights Understand the responsibilities of consumers Understand who can file a complaint and against whom? Discuss the legal redressal machinery under Consumer protection Act 1986. Examine the remedies available to the consumer under Consumer protection Act 1986. Describe the role of consumer organizations and NGOs in protecting consumers’ interests.

Unit 13: Project Work

NCERT Solutions

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